MAM
Corcoise produces TVC for O&M Malaysia
NEW DELHI: Mumbai-based advertising production firm Corcoise Films has produced a television commercial for Malaysia’s telecommunication major Maxis Communications’ cellular network. Maxis account is handled by Ogilvy & Mather, Malaysia.
The 60-second commercial primarily focuses on communicating the Maxis’ customised offering for an optimal package for the subscriber. And for this, Corcoise worked on real-life situations, from the daily routine of various age-groups, to portray Maxis’ proposition. The campaign has already been on air in Malaysia and it is also expected to go on air in south east Asian countries, depending upon the client’s strategy.
Corcoise executive producer Cyrus Pagdiwala, says, “The communication strategy focused on highlighting Maxis’ offering personalised services through various permutations and combinations of schemes. For instance, if a subscriber is using the service for a particular duration, then it is advisable for the user to go for a certain kind of package. And we conceptualised a montage of different users in different places to depict this benefit.”
Pagdiwala further added, “For instance, an old man boating in a lake spends comparatively lesser time on phone vis a vis a young executive, who gets down from the train, who all the while is engaged in discussing various things or dictating a letter. We also showed an old couple sitting on a bench in the park. We worked on six sequences in the 60-second commercial.”
The various sequences were connected via ‘voice bubble’. “The size of voice bubble (as seen in comic publications) denoted the usage of cellular service. For instance, the voice bubble of old man in a boat is smaller than the voice bubble of executive which is 100 feet long.”
The campaign was created with Malaysian models. “There is a restriction in Malaysia, which prohibit usage of models, other than local ones, to be part of television screen,” says Pagdiwala.
On the response from Maxis, the client was initially divided. While one set (among Maxis) was more keen on running the commercial without any changes, the other was keen on adding more information on pricing or features in the packages. “Eventually, it was decided that the campaign will run without any additions,” says Pagdiwala.
Maxis, which has 3.85 million subscribers, is currently planning to conduct trial runs before launching its 3G (third generation) technology system.
Corcoise is currently working on Perfetti’s Golia Activ Plus campaign for Perfetti. The campaign, created by O&M, is being prepared for Italian market.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
