MAM
Malaika Arora to endorse Pizza Hut’s new product
MUMBAI: Pizza manufacturer Pizza Hut has appointed model Malaika Arora Khan as the new face for its recently introduced product Freshizza.
The company has come out with a TVC. The storyboard of the new campaign depicts the freshness of the product with special emphasis on how Pizza Hut pizzas are prepared using
freshly made dough. Conceptualised by JWT, the Farah Khan directed commercial features Malaika Arora Khan, along with Boman Irani and Satish Shah.
India is the first market to be introducing the new crust. The dough for the base is made fresh daily across all Pizza Hut restaurants. With the
launch of this new crust, Pizza Hut has stated that it is seeking to lend a whole new perspective to the idea of freshness in the minds of the consumer.
Freshizza will be promoted through an exciting communications campaign across a media mix of television, print and radio. Freshizza leaflets showcasing the range on offer will be available across all Pizza Hut outlets. Moreover, all delivery boys will wear new rider uniforms with the Freshizza logo to create visibility on roads and on
ground awareness. Like all other Pizza Hut pizzas, Freshizza too will be delivered in special heated pouches to retain temperature and freshness.
Piza Hut pushes itself as an international brand with an Indian heart. Pizza Hut made its foray
into India with a dine-in restaurant in Bangalore in June 1996. It was the first international restaurant chain to enter this category and takes the credit with pioneering the pizza market in India.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
