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Coke plans festive bonanza
MUMBAI: With the brouhaha over the pesticide controversy having died down for the cola majors, Coca Cola has announced a number of on-ground activities for the ongoing festive season.
A release issued by Coca-Cola informs that business is back on track now that its products received a clean bill of health from all sources. These ranged from the Indian government’s Central Food Technology Research Institute to Great Britain’ s Central Science Laboratory.
Elaborating on the marketing and promotional campaign Coca Cola vice president Sunil Gupta said, “A number of on ground activities are planned for the festival season. Nationwide poster campaign at retail outletsis being organised. We will also be organising meet-your-favourite-star programme which will bring our young consumers and our popular brand ambassadors together. We will also be arranging plant visits for school children, special offers, attractive packaging and various contests are some of these activities to be pursued in the coming weeks.”
A report in the Financial Express informs that Pepsi has tied up with at least 200 puja mandals in Kolkata and Howrah. The beverage conglomerate is also said to be looking at a countrywide promotion which would coincide with Diwali, which falls towards the end of next month.
It goes without saying that the rejuvenation is great news both for print and television channels. A large part of their advertising revenue comes from the Cola majors. In fact when the pesticide controversy was going on the marketing heads requested the editorial of some companies to tone down their content on the issue and focus on other issues
Earlier this month, Coca Cola introduced 200ml Maaza in Maharashtra and 200ml Thums Up in West Bengal, at Rs 5 each. Coca-Cola India, which is among the largest foreign direct investors in India claims to have been a major driver of the country’s rural economy and market. Its affordability strategy selling 200ml packs at Rs five has vastly grown the rural market.
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
