Brands
Luxury Ride expands luxurious cars inventory to over 75 this festive season
Mumbai: As festive season is one of the most crucial times for marketers, Luxury Ride, a one-stop destination for the most opulent range of pre-owned luxury cars, has expanded its inventory size to over 75 for pre-owned luxury cars. At present, Luxury Ride is the only brand to offer such a large collection of cars in the niche segment of pre-owned luxury cars.
Spread over a space of over 10,000 sq. feet showroom in Gurgaon, the brand exhibits an attractive collection of premium cars, from sedans to SUVs, under one roof. The brand will be offering an assortment of the most coveted, high-end models that are in demand such as Mercedes-Benz GLS, BMW X7, BMW X5, Mercedes-Benz GLE, and many more affluent cars, between the range of 20 lakhs to 1.25 crores. The brand aims to provide a hassle-free shopping experience to customers, and in this regard the company is incessantly working toward building a strong tech-driven value chain. It aims to take the collection to more than 100 cars by the end of this financial year.
As per the report, pre-owned luxury cars have registered a 35-40 per cent increase in demand year-on-year basis. Looking at the rising preference for luxury cars among customers, the brand is quite optimistic about clocking an uptick in sales this festive season. And to achieve this, the brand has maintained an optimum inventory capacity to cater to the diverse needs of the customers and ensure timely delivery at the given point in time.
Speaking on the occasion, Luxury Ride co-founder and CEO Himanshu Arya said, “Festive season contributes to about a quarter of yearly domestic volume in the automobile industry, owing to which we are anticipating a good traction. October-December is one of the most crucial periods to witness large inflow of customers, and considering that they are willing to spend money, they eagerly wait for this phase. Therefore, leveraging the occasion, we decided to curate an opulent range of cars, offering more than 75 options to help customers choose from a wide spectrum of models and segments available at a broad range of prices at one place. We are quite optimistic about the festive season, and hopeful that it will bring cheer to the industry and our brand.”
Elaborating on the same, Luxury Ride co-founder and MD Sumit Garg said, “Buying a vehicle in India holds a lot of significance, and people plan car purchases during the festive season. Consumers even expand their budget during the season, depending on the availability and their choice or preference of cars. Moreover, observing that consumers these days are driven by the desire to own luxury cars, but considering that people nowadays, generally change cars in 3-4 years, it is giving a strong push to pre-owned luxury car segment. Therefore, observing this shifting consumer behavior and in order to cater to their requirements, we have organized the most premium collection of pre-owned cars to show value for each penny spent by them.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
