News Broadcasting
Issues from the Animation Sector
Multimedia and animation industry has witnessed a tremendous growth rate in last few years. Worldwide, 2D and 3D animation offers a huge potential. US and Canada, which are considered to be the hub of the animation Industry have been relying on the back office operations in Asia. Currently the market from where the work is outsourced are Korea, Taiwan and Philippines. These Asian countries have taken a lead as far as this sector is concerned.
Lately, the western world has recognized the latent potential and the value that India can offer. With educated and english speaking trained manpower, the US & European based production houses are looking at India as a new Animation Hub. The increased number of alliances and JVs give fillip to the fact that western world not only wants to leverage the cost advantage but also to encash upon the skills in 3D and special effects. Lot of Hollywood studios seek the services of Indian production houses for the special effects.
In order to accelerate this momentum, Government of India needs to take the following steps on an urgent basis.
1. Setting up of a Market Development Fund
2. To come out with innovative marketing strategies.
3. Position India as a strong brand in animation sector.
These are the imperative steps that are to be taken on priority else we may loose the ground to China, which is fast emerging as a fierce competitor in this field. In addition to this we can speeden up the process of signing the Audio Visual Co-production treaty with Canada, Germany & UK so that we can leverage the benefits of the subsidies & other incentives that these markets offer.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
