iWorld
Five reasons to watch ‘Permanent Roommates’ Season 3
Mumbai: One of India’s earliest web series that stole our hearts with its endearing characters, Mikesh and Tanya, Permanent Roommates is back with season three on Prime Video. The TVF original series Permanent Roommates captured the attention of viewers and critics in India, garnering praise for both season one and season two. Directed by Shreyansh Pandey, this much-loved relationship drama explores companionship, love, and ambitions all under the umbrella of modern-day dating. After the release of season two in 2016, Permanent Roommates Season 3 promises a blend of comedy and heartfelt emotions that fans have been waiting for.
Here are five compelling reasons to watch Permanent Roommates Season 3.
Mikesh and Tanya
Permanent Roommates Season 3 delves deeper into the lives of its much-loved characters, Mikesh and Tanya, as they work through their ambitions and loving relationship. From Mikesh not wanting to fly to Canada to Tanya looking forward to her dreams, the roommates share their ups and downs giving us an honest and relatable portrayal of love and relationships.
Hilarious comedy and heartfelt emotions
Sumeet Vyas and Nidhi Singh’s starrer series Permanent Roommates is known for its situational comedy and mushy romance. The latest season of the show promises to bring back the same comedy and adventure for viewers. With fun-filled comedy, crackling dialogues, and light-hearted moments, every episode feels like a rollercoaster of emotions.
Engaging storyline
Season 3 presents an engaging and unpredictable storyline, keeping the viewers engrossed in Mikesh and Tanya’s journey. The series strikes the ideal balance between drama and comedy, ensuring a delightful experience that touches on serious subjects with some good laughter. The show echoes how couples of today’s time think and feel about love and relationships.
Strong ensemble cast
The talented cast brings the characters to life with their flawless performances, making the show even more enjoyable and authentic. Along with Sumeet Vyas and Nidhi Singh, watching Sheeba Chaddha and Shishir Sharma in their phenomenal characters is a delight to watch The supporting characters add more fun, emotion, and drama to the series. Every character has added flavors of life to the series.
Relationship challenges
Permanent Roommates not only has a great storyline or brilliant characters but it also shows how one should deal with challenges that come in life. Season 3 subtly showcases the challenges faced by Mikesh and Tanya but also provides insights and perspectives that can resonate with viewers in various stages of their own lives.
Produced by The Viral Fever (TVF) and directed by Shreyansh Pandey, Season 3 of Permanent Roommates will premiere exclusively on Prime Video in India and across over 240 countries and territories from 18 October. Featuring Sumeet Vyas and Nidhi Singh in the lead roles, the romantic drama will bring the internet’s favorite couple back in this latest addition to the Prime membership.
Permanent Roommates Season 3 is a part of Prime Video’s festive line-up for the Great Indian Festival 2023 starting 8 October onwards. The line-up also includes several other original series and blockbuster movies across multiple languages, special discounts every day for the first 1000 customers renting titles on the Prime Video store and ‘Diwali Special Offers’ for customers with up to 50 per cent discounts across several Prime Video channels.
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ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
