MAM
Get SKY high with Crossbeats’ exciting World Cup campaign
Mumbai – The World Cup fever is real at Crossbeats as the brand is running an exciting #SKYhigh World Cup campaign. The month-long #SKYhigh World Cup campaign is tailored especially for cricket lovers as the winners stand a chance to get a personalized note from the recently onboarded brand ambassador Surya Kumar Yadav. With the purchase of any of Crossbeats’ newly launched smartwatches- Aura, Armour, Monarch, Regal, and Ignite, consumers will receive a bundle of goodies like a Crossbeats t-shirt, a pin badge, stickers, and a keychain.
Not only this, Crossbeats is rolling out an amazing contest on 18 October to put its patrons in the running for some incredible rewards such as a complete cricket kit, a gimbal, signed goodies from SKY and so much more. Dive into the World Cup frenzy by buying Crossbeats products worth 2499 or more to enter the contest. But wait, there’s a twist! Increase your chances of winning by channelling your inner cricket enthusiast by sharing the mesmerizing World Cup contest of Crossbeats with your loved ones and the world. The cherry on top is the grand prize that includes custom SKY-signed goodies! The best SKY impression will be put up on Crossbeats social media platforms. So gear up, shop, share, and win big – this World Cup, the spotlight is on you! The lucky winners of the contest will be announced after the World Cup.
“At Crossbeats, we do not just provide smartwatches; we craft an immersive experience. Our SKY x World Cup Collection seamlessly merges technology with cricket, two passions that hold a special place in our hearts. This campaign is our way of celebrating these passions and engaging with our customers in a meaningful way,” said Crossbeats co-founder Archit Agarwal.
Experience the thrill of the game, the magic of technology, and the joy of festivities with Crossbeats. Join them in this extraordinary celebration, and let’s make this World Cup season unforgettable!
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
