MAM
Get SKY high with Crossbeats’ exciting World Cup campaign
Mumbai – The World Cup fever is real at Crossbeats as the brand is running an exciting #SKYhigh World Cup campaign. The month-long #SKYhigh World Cup campaign is tailored especially for cricket lovers as the winners stand a chance to get a personalized note from the recently onboarded brand ambassador Surya Kumar Yadav. With the purchase of any of Crossbeats’ newly launched smartwatches- Aura, Armour, Monarch, Regal, and Ignite, consumers will receive a bundle of goodies like a Crossbeats t-shirt, a pin badge, stickers, and a keychain.
Not only this, Crossbeats is rolling out an amazing contest on 18 October to put its patrons in the running for some incredible rewards such as a complete cricket kit, a gimbal, signed goodies from SKY and so much more. Dive into the World Cup frenzy by buying Crossbeats products worth 2499 or more to enter the contest. But wait, there’s a twist! Increase your chances of winning by channelling your inner cricket enthusiast by sharing the mesmerizing World Cup contest of Crossbeats with your loved ones and the world. The cherry on top is the grand prize that includes custom SKY-signed goodies! The best SKY impression will be put up on Crossbeats social media platforms. So gear up, shop, share, and win big – this World Cup, the spotlight is on you! The lucky winners of the contest will be announced after the World Cup.
“At Crossbeats, we do not just provide smartwatches; we craft an immersive experience. Our SKY x World Cup Collection seamlessly merges technology with cricket, two passions that hold a special place in our hearts. This campaign is our way of celebrating these passions and engaging with our customers in a meaningful way,” said Crossbeats co-founder Archit Agarwal.
Experience the thrill of the game, the magic of technology, and the joy of festivities with Crossbeats. Join them in this extraordinary celebration, and let’s make this World Cup season unforgettable!
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
