GECs
Channels must air govt. health campaigns – Swaraj
MUMBAI: Private channels and public broadcasters will have to do their bit to create awareness about health related issues. Union health minister Sushma Swaraj asserts that this proposition was put forth at the recent IEC (Information, education and communication programmes) meetings and she will aggressively pursue the same.
Swaraj was in Mumbai last Saturday (29 March) to participate in the inaugural ceremony of the “TB week” being organised by BJP MP Kirit Somaiya’s Yuvak Pratisthan in central Mumbai. While speaking to indiantelevision.com, Swaraj said: “Proper remedies and adequate awareness are two important aspects of tackling dangerous diseases. Private broadcasters must also help to create awareness about health related issues and vector borne dangerous diseases. Doordarshan is doing its bit but more efforts are required.”
Swaraj said the health ministry has earmarked Rs 1.01 billion for creating awareness about the various aspects of family welfare schemes.
DD Bharati has recently announced a nine-and-a-half hour time band for health and fitness related shows. Amongst the new shows are Swastha Bharat – a live phone health show about common health problems including preventive & curative aspects – discussed by a panel of reputed doctors.
Several market concessionaires and producers of top DD serials say that they are getting good advertising support from the Union health ministry. Recent examples have been the TB campaign which was promoted on all DD channels across the country in March.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
