MAM
Promodome bags EFY account
NEW DELHI: Ad agency Promodome has acquired a new account from EFY Group, in addition to its already existing ones like Fuji, Intel, Kaff, Super Cassettes Industries, GM, Frontier, 3Cs and KSA-technopak.
The account is said to be worth Rs 20 million. The agency will handle all advertising and marketing events for all the five magazines of EFY – Electronics For You, Linux For You, EPOWER, Facts For Youand IT.
The agency head Sandeep Kapoor was quoted in a company release, as saying, “All our success is a direct result of our absolute faith in our creative and servicing team. We give them enough freedom to go ahead and make it happen for us!”
Through the alliance, the EFY Group seeks to tab more of the electronics readership, with major chunk of concentration on the fast emerging programming language Linux.
It is also looking to consolidate its position as the leader in electronics information monthly. The million dollar creative idea, which won Promodome the pitch is expected to hit the market in both print and electronic media.
The account was won in a competitive pitch including Arms Communication and Group Advertising.
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TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
