Ad Campaigns
Intel collabs with Dentsu Gaming & StreamO for their latest campaign
Mumbai: Intel in association with Dentsu Gaming & StreamO – India’s first live-stream sponsorship bazaar where brands meet live-streamers to reach Gen Z, collaborated for the biggest gaming festival of the year – ‘Intel Gamer Days 2023’. Titled ‘Intel Gamer Days X Dentsu Gaming X StreamO’, the campaign aimed to target the Gen Z audience, who are engaged with the gaming community across 29 countries around the world. It effortlessly focused on reaching out to millions of gaming enthusiasts while also unlocking the potential of Gen Z gaming communities.
The brand, in association with Dentsu Gaming – a solution from dentsu India that captures the gaming’s explosive audience growth, and StreamO, aspired to address the challenges of targeting Gen Z gamers who typically dislike traditional advertising and frequently use ad-blockers while also dealing with issues faced due to continuous live-streaming.
The ‘Intel Gamer Days X Dentsu Gaming X StreamO’ campaign was a huge success. It demonstrated the gaming community’s extraordinary power as well as the enormous potential of the Indian gaming business. The campaign exemplifies the power of the correct channels, understanding, and marketing strategy.
It garnered over four million YouTube live views and over 35 million overall impressions, over 30 million YouTube impressions, and over 2.3 million Instagram impressions. The campaign featured leading OEMs including ASUS, Acer, Dell Technologies, HP, Lenovo India, MSI, GIGABYTE, and ASRock Inc. along with over 300 gamer influencers, six vernacular languages, and eight top games. The content was offered through known platforms such as Instagram Reels, Instagram Collaboration Posts, and YouTube Shorts, to efficiently reach out to Gen Z gamers.
Speaking on the campaign, dentsu CEO media, South Asia and Dentsu Gaming lead Anita Kotwani said, “Each game live-stream is typically 3 to 5 hours long with no natural breaks or half-time. So, an interruptive pre-roll or mid-roll during the crucial game-play in a stream can be an irritating and frustrating experience for GenZers who hate traditional forms of advertising and also apply ad-blockers to not watch ads.
Stream O solved this problem with their scalable tech that works across multiple platforms like YouTube Live and Twitch and all popular games live-streams, so GenZers react, interact, and engage with the Intel Gamers Day in a way like never before.”
Intel India marketing director, sales, marketing & communications group Apurva Jani added, “With Intel Gamer Days, we have created an impact on the gaming community year-on-year. India’s gaming market is booming, and we at Intel are glad to be part of this growth. For the 2023 edition of Intel Gamer Days, we brought together 4000 gaming enthusiasts and more than 42 gaming influencers for celebrating gaming on the latest and greatest Intel powered devices.”
StreamO founder and CEO Tushaar Garg commented, “We are thrilled to be supporting Dentsu Gaming and Intel with the Intel Gamer Days for a third year in a row. This partnership illustrates conviction in StreamO’s gaming-marketing product to attract, retain, and nurture high-caliber partnerships.”
It is pertinent to note here that the gaming industry primarily targets Gen Z audiences – individuals aged 18 to 24 and is expected to reach a stunning $5 billion in India by 2025, making it a thriving arena for brands to engage with the younger generation.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
