MAM
Colgate gets fresher than before
MUMBAI: Colgate-Palmolive (India) Limited today announced an important revitalisation of Colgate Dental Cream with a new fresher taste and significantly improved germ fighting performance.
These improvements are part of the ongoing process of innovation and leadership in the Oral Care category by Colgate-Palmolive (India) Limited. The brand has been rejuvenated with the adoption of a 100 per cent Natural Mint flavour to offer a fresher, mintier, more refreshing taste.
According to an official release, Colgate Dental Cream’s anti-bacterial ingredient has been boosted to offer superior germ fighting efficacy. In addition to it the cream also offers calcium and minerals formula that helps repair weak spots on teeth and locks in additional calcium and essential minerals to make teeth stronger than ever before.
Announcing the revitalisation, Colgate-Palmolive (India) Limited Executive Vice President Marketing Vikram Kaushik said, “Trusted by generations, India’s favourite toothpaste has just got better. Consumers now seek multiple benefits from their toothpaste. “
The launch of superior Colgate Dental Cream is being supported by a powerful 360-degree marketing campaign covering TV, print, outdoor advertising and in-store promotions.
“This revitalisation of Colgate Dental Cream is a part of our ongoing consumer centric strategy focused on upgrading and delivering superior products to meet consumers’ evolving needs and preferences. This will strengthen our leadership position in the oral care market. The IDA Seal of Acceptance is an independent validation of the efficacy of Colgate Dental Cream,” Kaushik added.
Colgate Dental Cream is the only family-priced toothpaste to have received the coveted Seal of Acceptance from the Indian Dental Association (IDA). Colgate has also received similar professional endorsements – by way of ‘Seals of Approval’ from the top dental associations in over 70 countries.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
