MAM
McDowell’s No. 1 launches special limited edition cricket pack
MUMBAI: Cashing in on World Cup cricket mania, McDowell & Co has announced the launch of the Special Edition Cricket World Cup pack for its flagship brand McDowell’s No.1 Whisky.
Presenting a collector’s item for cricket lovers, McDowell & Co., which claims to be India’s largest spirits manufacturing and marketing company, has announced that the pack is designed to commemorate the cricket World Cup, billed as the mega show which happens once in four years.
The unique cricket World Cup of McDowell’s No.1 has the classic gold look emblazoned with flags of all the 14 participating nations. A calendar of tournament fixtures printed on the pack will help cricket buffs stay tuned in to the World Cup throughout – from February 8 to March 23.
Speaking about the initiative, UB group spirits divisional vice president (marketing) Alok Gupta says: “Just as the appeal of cricket cuts across all consumer groups, mega-brand McDowell’s No.1 too has a wide appeal transcending all segments. In order to give our consumers something to commemorate their favourite sporting carnival, we have introduced the Limited Edition Cricket World Cup Pack.”
“We also regularly delight our consumers with special packs during their favourite festivals like Holi, Diwali and New Year. In the last year we’ve taken this a step further by introducing special packs even for regional festivals like Baisakhi in Punjab, Carnival in Goa, and the Pujas in Bengal. Such initiatives go a long way in cementing the bond this mega brand shares with its consumers,” he adds.
A release says that McDowell’s No.1 Whisky, the flagship brand of McDowell & Co, is a perfect blend of the finest imported scotch and Indian malt whiskies. The brand has reigned supreme in the Indian whisky market for over a decade and is today the eight largest selling whisky in the world.
The release adds that McDowell’s No.1 Whisky is a millionaire brand and sells close to close to 4 million cases a year in the Indian market. Despite stiff competition, McDowell No.1 Whisky has remained the leader with a market share of over 40 per cent.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
