Channels
DD set to up content ante with Rs 110 billion war chest
MUMBAI: The times they are a changin’ on All India Radio and Doordarshan. Prasar Bharati will revamp the two by investing Rs 110 billion during the 10th Five Year Plan.
Prasar Bharti CEO KS Sarma was quoted in a PTI report as saying that the revamp process would include modernisation and digitalisation of entire operations. This would catapult AIR and DD to the front rung among the channels.
AIR and DD spend Rs 19 billion every year against revenues of Rs 9 billion including a Rs 2 billion grant from the government. In order to lower expenses incurred by the national broadcaster Prasar Bharati is said to be looking into the possibility of automating the operations of some of the stations.
DD is back in the limelight this year. A large part of this can be attributed to its coverage of the Iraq conflict. The broadcaster had put its plans for live coverage in place before the conflict had broken out. DD had commissioned the war reportage to Third Eye for Rs 500,000 a day for half-hour coverage. The pay off came in the form of an 11-million viewer share. This left the other channels scrambling for crumbs with shares hovering around the two million mark. This is remarkable as in the not too distant past DD has often been accused of being behind with up to date events due to the bureaucratic interference. Like its western counterparts BBC and CNN the grandfather of indian television became tech savvy by using the portable newsgathering solution vid’linkMOBILE. The system will be used for domestic and international newsgathering.
In addition, its coverage of last months cricket World Cup put it back in the good books of the advertising community. The icing on the cake was the India-Pak match on 1 March. The match, which was in a sense a final in itself (among subcontinent viewers anyway) was a hit across cities and towns, delivering a high TRP of 15.37 in all TV Homes and 21.78 in cable & satellite homes, according to TAM data. Looking ahead, in a CAS regime, while Star and Sony are worried about losses, DD looks all set to gain in prominence.
Meanwhile, in a related development on the radio front Sarma said that the FM transmission facility currently available in the metro cities would extend to another 500 locations in the country, including Hyderabad. It is another matter as to whether the government will examine and rationalise the license fee structure. If that doesn’t happen expect a carnage.
The I&B Ministry headed by Ravi Shankar Prasad has also decided to allow universities, residential schools and NGOs set up community radio stations of 50 watts capacity operational in 5 kms area.
This is the season of the weddings. Everyone around us is getting married and here we are thinking about what to wear in the weddings. Seems shallow? But it isn’t. You can wear a lot of great jewelry at a wedding that will allow you to create a wonderful style statement.
We have created a list of tips for you that will come in handy if you are looking forward to becoming an elegant wedding guest.
So, read on . . .
A gold necklace:
This is what is the conventional method of going to a wedding, women just don a necklace and they are good to rock any party. You can find your ideal necklace and just wear it to rock a party. You can find necklaces in various designs and can actually don the one that you think reflects your style in the best manner. It can be a broad necklace with kundan, polkisetc or it can be a simpler one that is sleek and stylish.
A Gold chain:
If you are not a necklace person, we would suggest you to go for gold chains instead. You can glam up them as well, it is really all you need to do is to stack a few gold chains in your neck and you are glammed up. Can it get simpler than this? Your chains can have tiny pendants and charms in them that complement your outfit so that you can rock it without getting into the hassles of putting on a heavy necklace.
Maang tikka
Well, Maang tikka is back is vogue and how! You can dress up your wedding look by adding maang tikka, earrings and a gajra and going without the necklace. Trust us, this look is really elegant.
Rings:
You can never have enough rings in your closet. We will suggest you to wear a cocktail ring as it looks really fancy and goes with your wedding look.
Earrings:
Let your ears do all the talking at the wedding, it would be amazing to wear your heavy chandbalis or jhumkas that will let you create a wonderful style statement. You can ditch the gold for Rose gold earrings designs that you can find plenty all over the internet. All you need to do is to open your favouritejewlery shopping site and search for Latest gold drop earrings designs and you are good to go!
Watch:
An important element that will make you look elegant is a watch. You can wear gold watches in the wedding for a powerful statement.
A sleek bracelet/ bangle
You can wear your gold bracelet/ ring in the same hand as your watch as it gives away a very powerful style statement.
So, these are some of the tips in the jewelry section that you can incorporate to look really stylish and elegant as a wedding guest. We really had fun writing these tips for you. We hope you also have fun incorporating these style tips.
