GECs
Turner teams with SA for digital content distribution
ATLANTA: From next year, Turner Broadcasting System (TBS) will start using a Scientific-Atlanta PowerVu digital video compression system to distribute its existing digital cable networks across the US and into selected regions of the world. The new PowerVu digital encoding systems will be located at TBS’ Atlanta facilities.
The AOL Time Warner company’s networks include CNN, Cartoon Network, TNT, TCM. In India, another Turner channel Cinemax is expected to launch within this year.
Explaining the logic behind the alliance senior director, North American sales at Scientific-Atlanta Steve McCullough said, :” The Turner Broadcasting brands are among the best known in the world. Turner has always been focused on delivering the highest possible video quality to its affiliates and providing the best possible product to their viewers. Their selection of our PowerVu solution helps them achieve these goals, and our standards-based approach means we easily interface to any North American cable headend.”
The new encoding system will include the latest PowerVu encoders, statistical multiplexers and modulators, and will include Digital Programme Insertion (DPI) capabilities. At its affiliate sites, Turner will deploy the new PowerVu Program Receiver (Model D9850). Both the uplink system and the new receivers will provide Turner affiliates with multiple benefits including:
– Improved video and audio quality
Proven, reliable performance – NTSC, DVB/ASI, MPEG-2 support
– Supports ad insertion for local advertising affiliate revenue opportunities
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
