Starcom wins GM’s $30 m OOH media buying a/c

MUMBAI: The Chicago-based Publicis Groupe’s media unit Starcom has won the $ 30 million General Motors out-of-home media buying account for the US territory.
 
 

After a pitch that involved the incumbent agency Interpublic Group’s Mediaworks in Detroit, GM chose Starcom as its agency.
 
 

A report published in AdWeek said that GM held the review because it intended to broaden its use of outdoor advertising. A Starcom representative told AdWeek that there were no plans to put national TV or print media buying into review.

The report also said that the company had spent about $20 million on outdoor advertising last year. Starcom sibling unit Planworks in Detroit handles planning on GM’s media account.