News Broadcasting
BBC launches campaign to promote online news in US
MUMBAI: As the US heads for the polls, the BBC has decided to get more aggressive on the marketing and promotions front. The beeb is launching a marketing campaign for its international news site bbcnews.com with online advertising, starting Thursday 23 September in key media across the United States.
The campaign entitled World news, Global views promotes the BBC’s award-winning site to the country’s hard news seekers – the people who, as research shows, are hungry for an international perspective.
An official release informs that the creative for the campaign and online media planning/buying is handled by London-based specialists, Agency Republic.
The highly targeted campaign focuses on sites, which attract hard news seekers, including AOL, MSN, International Herald Tribune, Washington Post, Time Magazine, The Economist and The Far Eastern Economic Review.
For the first time the news agency site Reuters.com has allowed an external company to take over their homepage with a combination of flash animated ads and BBC-branded wallpaper, adds the release.
The BBC is using live news feeds from bbcnews.com in some of its creative executions, including an interactive overlay featuring a map of the world which allows the viewer to select BBC news headlines by region from within the advertising itself.
The bbcnews.com world editor Steve Herrmann said: “The US market is significant to us. A large part of our international audience is based in North America.
“We get a lot of interest and a significant volume of feedback and comment from people in the US, many of them responding to news events through our interactive area, Have Your Say. As the US election approaches, we expect more people to want access to the wider view we can provide.”
The campaign has been designed and the media plan executed by the London-based online specialists, Agency Republic. This is the third bbcnews.com campaign its team has produced for the BBC.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
