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B4U ties up with Madame Tussauds to enhance it’s latest attraction ‘Bollywood for Beginners
MUMBAI: The unveiling of the B4U Networks’ latest interactive attraction ‘Bollywood for Beginners’ will now be done in collaboration with Madame Tussauds, London with a new figure of Aishwarya Rai. The new live action experience will allow guests the chance to star in a scene from the eagerly anticipated Gurinder Chadha movie Bride & Prejudice.
“Madame Tussauds London are graciously delighted to be working with B4U Network on the launch of our new attraction Bollywood 4 Beginners starring the gorgeous new figure of Aishwarya Rai” gushed Madame Tussauds General Manager James Bradbury.
B4U, the Bollywood Television Network, has extended its Bollywood legacy and provided marketing resources to enhance the desired Bollywood ambience of this eagerly awaited interactive attraction with Aishwarya Rai.
The channel in this endeavour will host an extravaganza of Bollywood festivities to celebrate Madame Tussauds’ latest Bollywood project. Visitors to Madame Tussauds, will receive Bollywood gifts for visiting the Bollywood 4 Beginners attraction, including an opportunity to win a Bollywood costume from the Oscar nominated movie Devdas, starring Aishwarya Rai.
An Aishwarya Rai look alike competition will mark the launch of B4U Movies forthcoming Bollywood makeover show, called Dooplicate.
B4U Network Sunil Rohra, CEO says, “B4U Network is very excited to be associated with this eagerly awaited Bollywood attraction of Aishwarya Rai. There are synergies for both organizations and we are delighted to support Madame Tussauds in celebrating Bollywood.”
B4U’s viewers will also enjoy the screening of the unveiling of the Aishwarya Rai wax figure and an exclusive behind-the-scenes feature on the Madame Tussauds Studios, where figures are made.
“We are also offering viewers the fabulous chance to win exclusive tickets to witness the unveiling of the Aishwarya Rai wax figure, at Madame Tussauds, London on Thursday 30th September 2004,” added Rohra.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
