Brands
Vaseline India launches Hershey’s Kisses Lip Tin and Body Crème range
Mumbai: Vaseline India, a renowned name in the world of skincare, is proud to announce the introduction of two innovative and indulgent product ranges poised to revolutionize the way we care for our skin and lips. Introducing Vaseline x Hershey’s Kisses Lip Tin, a delightful collaboration that combines the best in lip care with the iconic sweetness of Hershey’s Kisses and the Vaseline Body Crème range, designed to pamper the skin with deep nourishment and luxurious hydration. With these two exciting additions, Vaseline reaffirms its commitment to delivering superior skincare solutions that enhance the daily self-care routines of millions of consumers.
The Vaseline x Hershey’s Kisses Lip Tin is a unique collaboration that marks a momentous occasion as Vaseline’s first-ever partnership with a chocolate brand in India. Vaseline, with its legacy of providing trusted skincare solutions, stands as a symbol of care and protection for your skin. On the other hand, Hershey’s Kisses has a legacy of bringing joy and sweetness. The coming together of these two trusted names symbolises a union of care and indulgence, where skincare meets the delightful world of confectionery. This limited-edition lip tin pampers your lips with a rich, chocolatey embrace, leaving them not just moisturised and silky smooth but also tantalizing your senses with the heavenly scent of chocolate.
The all-new Vaseline Body Crème range is crafted with a blend of high-performance ingredients, this range comprises a body butter, gel crème and deeply moisturizing body crème. All three products are meticulously designed to transform your skin with their luxurious, velvety texture, giving it a treat it truly deserves.
Hindustan Unilever beauty & wellbeing India skin care head Harman Dhillon commented, “Vaseline x Hershey’s Kisses Lip Tin brings together the best of lip care and sweetness in a delightful package. It’s an exciting launch for us as we’re confident this will hit the sweet spot for our customers. The Vaseline Body Crème Range is an innovation that reflects our dedication to providing top-tier skincare solutions while catering to diverse needs. With this range, we aim to elevate daily skincare rituals to pamper and rejuvenate the skin. We hope it resonates with consumers seeking luxurious self-care options that deliver exceptional results.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
