MAM
Aaj Tak to present live telecast of Chief Ministers Conclave
MUMBAI: Aaj Tak will be telecasting the Chief Ministers Conclave 2004 which will present the key findings of the State of the States 2004 (an annual ranking of the various states based on their performance) live on 6 August. The conclave will be telecast at 11 am.
Aaj Tak’s sister concern – Headlines Today will also cover this event which will felicitate the winning states and deliberate on the key issues impacting the various states.
The State of the States study 2004 is the most comprehensive ranking of the states’ performance based on 49 parameters which have been classified under eight categories – prosperity and budget, investment environment, consumer markets, health, agriculture, infrastructure, law and order and education. The objective of the study is to present the economic, social and civic development blueprint of the entire nation.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
