Brands
Monte Carlo ropes in Raveena Tandon as the brand ambassador for their new vertical
Mumbai: Monte Carlo, a leading all-season brand identified the lack of quality home textile products and decided to tap the market segment with their new vertical, Monte Carlo Home. The brand announced its official launch with Bollywood actress Raveena Tandon as its brand ambassador. Through this synergy, Monte Carlo Home aims to elevate the standards of the home textile industry, bringing forth designs that stand as the epitome of luxury, comfort, and panache.
Monte Carlo Home evokes the sentiment of ‘home is where the heart belongs’ and aims to connect with more consumers with its new range. The aim of this association with Ms. Raveena Tandon is to position Monte Carlo Home as a leading player in the modern home decor and lifestyle segment.
The brand offers a diverse product range, including bed sheets, blankets, comforters, pillow covers, towels, and hand towels, delivering on the promise of quality, sustainability, and ethical sourcing. Each product piece is crafted by the industry’s most esteemed designers and artisans and serves as a testament to Monte Carlo’s history of quality and excellence.
As the official brand ambassador, Ms. Raveena Tandon embodies the values of originality, credibility, and sophistication that Monte Carlo Home aims to represent. Monte Carlo executive director Monica Oswal, commented on the development, stating, “We are excited to officially launch into the market and thrilled to have the incredibly talented and elegant Ms. Raveena Tandon join us. Our brand values talk about warmth, love, and comfort, and Ms. Tandon’s association with us highlights that further, adding more value to our existence. We are confident that with Ms. Tandon’s support, our brand will become a symbol of comfort and true craftsmanship in the home decor and lifestyle segment.”
Taking up her role as the brand ambassador, Tandon remarked, “I am thrilled to begin this beautiful journey with Monte Carlo Home, a brand that resonates with my own ethos of elegance, comfort, and timeless style. The meticulous craftsmanship and thoughtful design in each piece tell a story that is not just seen but felt, transforming our living spaces into sanctuaries of tranquility and luxurious comfort. Much like the characters I portray, every collection is crafted with a unique narrative, weaving a tapestry that envelops you in an embrace of warmth, luxury, and sublime living. Together, we’ll embark on this enchanting journey where our homes become a reflection of our stories, our aspirations, and our unwavering commitment to exquisite living. Here’s to creating spaces that are not merely dwelled in but cherished, celebrated, and loved, with Monte Carlo Home.”
With the new vertical and brand association, Monte Carlo Home aims to bring the vision to life by designing a range of products that resonate brilliantly with grandeur and indulgence. The sophisticated product line is designed to help turn one’s home into a reflection of identity and a canvas of dreams that exude nothing but elegance.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
