MAM
Himalayan brings alive essence of Pure Kashmiri Saffron in its latest Ad
Mumbai: Himalayan, premium brand from the House of Tata Consumer Products Ltd (TCPL) had announced its entry into the premium Kashmiri Saffron segment thereby strengthening its provenance credentials. The brand has now taken its signature source inspired storytelling style to showcase its latest Kashmiri Saffron offering. The campaign conceptualised by Schbang weaves the brand promise of providing 100% pure Kashmiri Saffron in an elegant packaging wherein each pack comes with a QR code. Scanning the QR Code, consumers can see the quality and purity certificate of their pack given the trust deficit in the category due to adulteration alarms on saffron sold in India.
The new advert beautifully captures the essence of Kashmir and weaves the brand proposition in a heart-touching story with a lady wandering through the picturesque hills of Kashmir, serenaded by the melody of local folk tunes by a lakeside. She shares a moment with a young Kashmiri girl who vanishes, leaving behind a precious saffron flower. Continuing her journey, she encounters the same girl at the end of a lane, who silently beckons her to follow. The lady follows her to a breathtaking saffron field in full bloom. There, she picks another saffron flower and places it in a box that later transforms into vibrant red Kashmiri saffron strands adorned with saffron flower motifs.
The ad also throws light on the rampant adulteration in the saffron industry leading to trust deficit issues in the category. Himalayan known from it’s purity and quality credentials is offering consumers a first of its kind experience within the saffron category of sharing with consumers the quality and purity report of their pack. Commenting on the new brand film, NourishCo Beverages Ltd MD Vikram Grover said, “Himalayan Saffron is more than just a product; it’s a testament to our unwavering commitment to authenticity and quality. We embarked on this journey with a vision to bring the mystique of Kashmir to your plate, ensuring that every strand of saffron is a reflection of the land it originates from. With each pack, we aim to share the rich heritage and culture of Kashmir, where the saffron blooms with unmatched purity. Himalayan Saffron represents a bridge between our brand’s ethos of premium, affinity for nature, and the enchanting world of saffron. It’s a way to transport consumers to the heart of Kashmir and allow them to experience the magic of this Grade 1 certified, 100% pure Kashmiri saffron, a spice that carries with it centuries of tradition and excellence.”
Schbang founder Harshil Karia added, “At Schbang, we’ve harnessed the power of storytelling under creative leadership of Manish Kinger to bring the journey of Himalayan Saffron to life. It’s a tale of purity and passion that resonates with the soul of Kashmir, and we’re thrilled to share it.”
With this new offering, Himalayan Saffron has brought alive the provenance story like never before. In addition to the Quality and Purity reports, consumers can experience Kashmir by scanning the QR code on the pack and learn more about Saffron through ChatGPT integration and also there is a section on recipes and how to test adulteration of saffron at home.
Himalayan Saffron is available in 2 SKU’s 1 g and 0.5 g on leading e-commerce channels and premium retail outlets in top cities.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
