News Broadcasting
BBC World tops among business channels in Europe: Survey
MUMBAI: BBC World asserts that more of Europe’s senior business people watch it each week than the number that tune in to the two business news channels – Bloomberg and CNBC – combined.
Quoting data contained in the EBRS 2004 BBC World study, the news channel claims it is watched each week by 9.5 per cent of Europe’s senior business executives. The combined viewership of Bloomberg and CNBC, according to the study, is just 8 per cent.
As per the survey’s findings, more CEOs in Europe’s largest companies who expressed an opinion rate BBC World as “important business viewing” than many of its competitors. The channel’s 21 per cent figure is higher than Bloomberg (19 per cent), Euronews (18 per cent), Sky News (16 per cent) or CNBC (9 per cent).
The study, which covered television viewership for the first time, provides a detailed profile of the media consumption of business leaders and key decision-makers around Europe. Thirty-two per cent of Europe’s business elite watch BBC channels or are using BBC websites each week, far higher than CNN or ARD (both 22 per cent) or RTL (21 per cent), as per the study.
EBRS was conducted by Ipsos-RSL among senior business people in 17 European countries. The universe of 431,216 includes industrial and commercial establishments.
Television scores over print: EBRS 2004 also confirms that pan-European television is more effective than weekly pan-European print titles at reaching business people. Forty-one per cent of those surveyed watch pan-European television, compared to just 16 per cent for the printed publications. Both mediums are consumed equally, each reaching 17 per cent of those questioned, each day.
When one takes income into consideration BBC World reaches the creamy layer. The beeb reaches more business people with personal incomes of Euro 225,000 or higher, and more directors and international financial decision-makers than CNBC, Bloomberg or Euronews. In terms of audience profile, BBC World attracts a more upscale audience than the survey universe:
A sister survey to EBRS, known as CEBRS goes into detail about viewing habits among the business elite in Central Europe. This shows that the gap between BBC World and its business news competitors is even greater than in Western
Europe. Of the people surveyed, 20.2 per cent watched the channel each week, compared to CNBC (5.1 per cent) and Bloomberg (2.7 per cent).
The reach of international television dwarfs international print in Central Europe. Each day, international TV is watched by 26 per cent of all business people, compared to the nine per cent who read any international newspaper.
BBC World airtime sales director Jonathan Howlett, added, “These figures prove that Europe’s top business people have a broader agenda than specialist financial news, or locally oriented news channels. They are turning to BBC World for our analysis of global events and our award-winning business programming and know they can trust us to cover the stories that are integral to their lives.”
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
