The rise of modern marketing and its impact on brand engagement

Mumbai: Our esteemed panel of Smarties Jury members will delve into the intriguing subject of how modern marketing strategies are shaping brand engagement. In a rapidly evolving digital landscape, understanding the dynamics of marketing and its influence on brand perception and customer engagement is paramount for every industry player and SMARTIES is the world’s first marketing award recognising innovation in local, regional and global programs. It awards the best in modern marketing and recognises the best practices that drive brand engagement and business results.

The session was moderated by Indiantelevision.com associate editor Kalpana Ravi.

Speakers:

MMA India Board Member; HP Inc Senior Director Marketing Prashant Jain.

Bayer India head, marketing and digital Ritu Mittal

Aditya Birla Fashion & Retail Ltd head corporate marketing Apeksha Gupta.