Kids
Cartoon Network, Warner Bros team up for first preschool production
MUMBAI: Cartoon Network and the Warner Bros. Television Group have plans for the preschool brigade in the US.
The two companies have announced their first major production foray into the preschool market.
The programming franchise will launch next year. It will be different from other media properties by its primary emphasis on developing, nurturing and valuing a child’s sense of humor. This is an essential aspect of a happy, well-adjusted child.
All the series will be developed in collaboration with a Child Development Advisory Board and from a curriculum framework based on the importance of humour to children’s healthy development.
The first series will come from Warner Bros. Animation and DC Comics. Krypto follows the adventures of Superman’s faithful canine companion when he lands in Metropolis after being jettisoned as a test-pilot puppy aboard a rocket ship made by Superman’s father, Jor-El. He immediately becomes friends with a lonely boy named Kevin Whitney. Armed with a wide array of superpowers, Krypto, along with Kevin, fight forces of evil that threaten the well-being of people and animals in the Metropolis.
Cartoon Network US programming and development VP Alice Cahn will supervise the development and acquisition of programming. She will work closely with Warner Bros. Animation president Sander Schwartz, who will also be a major supplier to the joint venture.
Cahn added, “On weekday mornings, we know that younger children comprise the majority of our viewers when older siblings head off to school. The significant resources and ingenuity of Warner Bros. Animation provides us a powerful partner to help build this new franchise into a joyful, meaningful experience for these young viewers.
“Research showed us that the marketplace was filled with television services pushing traditional skill-based curriculum for youngsters. However nothing specifically addressed the importance of letting kids be kids and showcasing humor to facilitate friendship, learning and self-esteem – what I’m terming ‘smart fun’.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
