GECs
Star’s ‘Dekho’ steady, Sony’s ‘H2HN’ slip slides
MUMBAI: The 8-8:30 pm battle’s first week outcome is out.
With Star Plus’ Spanish babyDekho magar pyaar se holding steady in its second week, all eyes were on the other show off the blocks in the same slot, Sony Entertainment’s Hum 2 hain na. Although H2HN opened decently with 1.84 TVR, it saw a steady slide in ratings as the week came to a close.
The ratings of the CS4+ Hindi speaking markets according to TAM being 1.84, 1.64, 1.42 and 1.41 TVR’s respectively following a Monday – Thursday schedule. Week two should probably give a fair idea of how the show is anticipated to fare in the weeks to come.
Dekho magar pyaar se, meanwhile, managed to sustain its innings and also displayed gradual upward TVR movements; they being 4.59, 4.6, 4.49, 4.95 TVR’s respectively in the second week of its debut juxtaposed with 4.41, 3.26, 5.01 and 4.58 TVR’s respectively on the launch week.
Maybe not so expectedly (at least for those expecting a better fight from Sony Entertainment’s new offering H2HN did not manage to dilute viewership for Dekho magar pyaar se .
Getting media buyers perspective on the same, Starcom TV buying head Gautam Rajgopal points out, “Dekho magar pyaar se is more cost effective at this point of time. Its showing an average performance. In my opinion it will reach 7 and then come back to settling between 5 and 6.”
Shifting focus to H2HN, Rajgopal adds, “If H2HN stabilises at 2.5 – 3, then it will definitely make for a very good property. But comparing H2HN and Ayushmaan, the latter definitely seems to have clocked better ratings.”
Mindshare’s investment director Amol Dighe opines, “Considering the 8-9 band was always dominated by Star Plus, Sony’s opening at 1.84 TVR with H2HN is pretty good. DMPS, on the other hand, has not delivered as expected both for Star Plus as well as its advertisers. I don’t see it garnering more that 5 TVR.”
Coming to the 8:30 – 9 pm slot, Ayushmaan made a commendable opening against programming major Kasauti Zindagi Kay (Star) with a launch TVR of 1.99. Although Tuesday, Wednesday saw it drop to 1.79 and 1.58 TVRs, it took off to reach 2.06 on Thursday. Ayushmaan has a tough task as the show in essence is trying to break a viewing format. But, so far so good.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
