Hindi
‘Bollywood on Demand’ on US cable
MUMBAI: Cashing in on the rising demand for South Asian films, two New York-based US entertainment companies, 212 Media and Schramm Sports & Entertainment, have entered into a joint venture to provide Indian-Americans an access to popular Bollywood movies on cable television.
These two entertainment companies have tied up with Comcast Corp and Time-Warner Cable to add Bollywood movies to their video-on-demand channels. The venture makes it possible for over six million digital cable subscribers of Comcast and Time-Warner to have direct access to “Bollywood-On-Demand/Video-on-Demand” (BOD-VOD).BOD-VOD will amalgamate an array of movies, series and music videos from India’s Bollywood community.
212 media was responsible for content and programming of the new service and Schramm would provide marketing and strategic distribution support, said president Joe Schramm.
BOD, according to Warner Cable, is part of a diversity initiative. The company rolled out a Bollywood service from July in all 31 of its markets nationwide.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
