MAM
Emirates to sponsor Golf’s BMW Intl Open
UAE: Dubai based international airline Emirates is increasing its sport sponsorship portfolio by supporting one of the PGA European Tour’s premier tournaments, the BMW International Open 2003 in Germany.
The tournament will be held in Munich from 28 – 30 August 2003. An official release informs that it compares favourably with another golf event – the Dubai Desert Classic. Emirates is the official airline partner for this event.
The BMW International Open 2003 forms part of the PGA European Tour and carries a total of EUR 1.8 million in prize money. This year 154 professionals will take part, including Ernie Els, defending champion Thomas Björn, John Daly and Padraig Harrington.
In addition to Golf, Emirates also has a high profile in the football arena. It is one of the 15 title sponsors of the 2006 FIFA World Cup in Germany.
Emirates’ regional manager North and Central Europe Henry Hasselbarth had the following remarks to make about the latest alliance. “Our sponsorship of sporting events in Germany not only emphasises the importance of the German market to us but also how committed we are to developing our business here. Sponsorship of top sporting events, like the BMW International Open 2003 and FIFA World Cup 2006 , underscores our brand awareness as a leading international airline not only in Germany but also with television viewers in numerous markets worldwide.”
The release informs that the airline recently placed the largest aircraft order ever in aviation history. At the Paris Air Show earlier this year it ordered jets from Airbus and Boeing worth $19 billion helping it to more than double its fleet by 2010.
Brands
Reliance Consumer Products partners with Fazer for premium chocolates in India
MoU signed during Finnish President’s visit to leverage RCPL’s distribution for Fazer brands.
MUMBAI: Reliance just added Finnish chocolate to its sweet spot because when the land of saunas meets the land of spices, the result is a premium bar that melts borders. Reliance Consumer Products Limited (RCPL) has signed a memorandum of understanding with Finnish food company Fazer to manufacture, market and distribute Fazer’s premium branded chocolates across India. The agreement was formalised during Finnish President Alexander Stubb’s state visit to India on 7 March 2026.
The long-term strategic partnership combines Fazer’s heritage recipes, quality standards and global chocolate expertise with RCPL’s massive distribution network reaching nearly three million retail outlets nationwide. The collaboration aims to introduce Fazer’s well-known premium products to Indian consumers while strengthening business ties between the two nations.
Reliance Consumer Products Limited director T. Krishnakumar said, “By combining Fazer’s globally trusted brands and manufacturing excellence with RCPL’s local production capabilities, robust distribution network and deep consumer insights, we are well positioned to bring world-class products to Indian consumers and elevate the overall category experience.”
Fazer president and CEO Christoph Vitzthum added, “With RCPL handling commercialisation and distribution in India, we can establish a premium position in the chocolate market and create a foundation for a broader nationwide rollout.”
Since its launch in 2022, RCPL has steadily expanded in the confectionery segment by reviving legacy Indian brands such as Ravalgaon, Toffeeman, Pan Pasand and Lotus Chocolate Company. Fazer, a major player in the Nordics, Baltics, Poland and China with exports to over 40 countries, sees India’s fast-growing chocolate market as a key opportunity.
In a country where chocolate is no longer just a treat but a growing daily indulgence, this tie-up isn’t just about bars, it’s about blending Nordic precision with Indian scale to sweeten the next chapter of the confectionery story.
