MAM
Trendz tie up with Nift to offer budding designers a platform
NEW DELHI: Trendz, the fashion and style channel from the Zee stable, has announced a tie up with National Institute of Fashion Technology (NIFT) to encourage and promote budding fashion designers in India, today.
The channel has constituted the ‘trendz fashion award’ for outstanding performers at Nift and plans to develop an exclusive half an hour programme on the award-winning designers, says a company release.
The trendz award will be given to the most promising fashion designer, who will be selected from the seven centers of Nift. The award will be conferred to the winner at Nift’s annual event ‘Confluence’. The initiative will offer the upcoming designers a platform and also act as a video portfolio for the award winner.
The release quoted Nift director general Gauri Kumar as saying, “We are delighted to partner with trendz as it will provide an excellent platform for our students to showcase their talent and gain visibility. We look forward to working with trendz to present the real issues that are facing the fashion Industry and look beyond the association of fashion with just ramp shows.”
Zee Turner CEO Sunil Khanna was quoted as saying, “We are committed to promoting the Indian fashion Industry and given that the most promising designers in India are from Nift, we felt that we should work with them to give a further boost to the industry. Our attempt through this tie-up is to provide a stage for the budding designers to highlight their creativity and encapsulate all the hard work that goes into making award-winning designs.”
MAM
Virat Kohli fronts new Johnnie Walker Keep Walking campaign
Cricketing icon teams with brand to celebrate life beyond milestones.
MUMBAI: What comes after a century? For Virat Kohli, it’s not retirement, it’s another confident stride forward. Virat Kohli has joined forces with Johnnie Walker Luxe Blended Water to power the next chapter of the iconic Keep Walking spirit. The campaign, launched this week, redefines progress for a new, self-driven India that refuses to linger at milestones.
At its heart is a high-voltage reimagining of Kiss’s classic “I Was Made for Lovin’ You”, reworked by Grammy-winning artist Yunhgblud. Fresh from his high-energy India tour, Yungblud brings raw, rebellious energy to the track, transforming it into a modern anthem of relentless drive.
The film follows Kohli in motion instinctive on the field, present as a father, and building new ventures on his own terms. It shows a man not defined by past achievements but by what he chooses to pursue next.
For over two decades, Keep Walking has symbolised progress. Today it speaks to a generation that sees success not as a finish line but as the starting point for something greater.
Virat Kohli said, “For me, Keep Walking has always been more than a slogan, it’s how I’ve lived. Real success isn’t a trophy or a finish line; it’s the internal fire to move beyond the applause.”
Diageo India vice president marketing Portfolio Head for Premium and Luxury Varun Koorichh added, “Young India today isn’t chasing predefined milestones but carving out paths of their own. This campaign captures that evolving spirit.”
In a world obsessed with arrival, Johnnie Walker shifts the spotlight to what comes after. Through Kohli’s journey, the message is clear: success doesn’t slow you down, it simply raises the bar.
Even legends keep walking, and sometimes the best innings are the ones played long after the crowd has gone home.
