MAM
Barista brews special Diwali bonanza
NEW DELHI: This festive season, Barista has come up with a special Diwali bonanza for its customers as part of its marketing strategy.
Buy any one of the specially designed fine quality porcelain coffee mugs and get one cappuccino complimentary. This offer is available at select outlets, according to a press release issued by the company.
The mug is available in blue and orange. It is priced at Rs 55 each. The offer entitles the customer to a Complimentary Hot Cappuccino on purchase of every single mug; lending them an immediate gratification of being rewarded a unique coffee experience.
According to Brotin Banerjee, head – marketing and strategic planning, Barista Coffee Company Limited, “This is the way we are expressing our appreciation for the customers, for their passionate involvement in our brand on various occasions.”
Banerjee said, “This offer comes forth in order to mark a memorable celebration of Diwali for the coffee lovers, this festive season. As a pioneer in the coffee-retailing category, we would like to thank our customers for their belief in the brand. As an experiential brand, our aim is to allow our consumers to appreciate and experience the ‘Joy of Coffee’, at our Espresso bars as well as at home.” He continued, “We plan to continue with such promotions to build and strengthen our relationship with our customers allowing them to truly experience Barista coffees.”
Barista would be running the Diwali Promotion across all stores in India except Chennai and Bangalore. The promotion will not be valid at any of the Taj hotels and select stores.
It starts today (18 October) and will be valid till the (mug) stocks last or till 30 October.
Barista, India’s largest and fastest growing retailer of fine coffees, was established in February 2000 by Barista Coffee Company Limited, to recreate the ambiance and experience of the typical Italian neighborhood Espresso Bars in India.
At present, the Barista Coffee Company Limited has over 66 Espresso Bars and Espresso Corners in Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Chandigarh, Goa, Ahmedabad, Pune, Simla and Ludhiana and will grow to 75 retail outlets in India soon.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
