News Broadcasting
Nielsen-Velasquez alliance to improve TV measurement of Latinos
MUMBAI: Nielsen Media Research and the William C. Velasquez Institute (WCVI) in the US have announced the formation of a research alliance.
The aim is to significantly enhance Nielsen’s ability to more successfully measure television viewing habits among Latinos in the US.
The agreement, the first of its kind in Nielsen’s 54-year history of television ratings, establishes a hands-on research programme. An academic team of Latino social scientists will evaluate and make recommendations regarding all aspects of Nielsen’s television audience measurement services.
The academic team will analyse system designs, sampling, recruitment and training. This activity will be coordinated through the joint effort of Nielsen Media Research and WCVI. Founded in 1985, WCVI is the research and policy arm of the Southwest Voter Registration Education Project (SVREP). SVREP is a non-partisan Latino voter participation organisation in the US.
Nielsen Media Research president and CEO Susan D. Whiting added, “Nielsen Media Research looks forward to building on this new strategic relationship with the William C. Velasquez Institute as well as with the SVREP. I am also confident that our hands-on work with these highly respected researchers will greatly enhance Nielsen’s ability to more accurately measure the television viewing behavior of a highly diverse and rapidly growing Latino community.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
