News Broadcasting
CNBC Asia looks at ‘Awakening Giant’ India
MUMBAI: Business news and information channel CNBC will broadcast a four-part feature series Awakening Giants.
It will focus on India, China, Russia and Brazil, the four emerging countries that will shape the future of the global economy. Awakening Giants will air every Saturday from 25 September at 5 pm with repeats on Sundays at 6 pm
The series will be sponsored by Samsung Electronics. In the India episode on 2 October, the show will focus on the opportunities and challenges that lie ahead for Indians.
Indian companies have emerged as the leaders in outsourcing and growing IT superpowers. And India is beginning to crack its doors open to foreign investment. India has no shortage of entrepreneurs and highly-educated workers and India’s giant conglomerates continue to grow. To move ahead now, the new government will have to bring along the millions of poor across the country.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
