MAM
SportzPR to promote All India Tennis Association
MUMBAI: Specialized sports communications consultant SportzPR has bagged All India Tennis Association (AITA)’s contract to promote the game across the country.
AITA, besides organizing national and international level tournaments in the country, also fields Indian teams in events like Olympic Games, Asian Games Davis Cup and Fed Cup abroad. SportzPR would provide AITA the necessary professional support to help realise the untapped potential of tennis in the country, says a company release.
According AITA Secretary General Anil Khanna: “We at the AITA are delighted with this new association with SportzPR. We are confident that together SportzPR and AITA will work successfully for developing, promoting and popularizing tennis in the country.”
According to CMCG India president of SportzPR and managing director Samir Kale: “Tennis has tremendous potential in India with Indian tennis players consistently performing at the highest level of the game for many years. Starting from Ramanathan Krishnan in the early fifties to the Amritraj brothers to Leander Paes and Mahesh Bhupathi to the latest sensation Sania Mirza, we have performed phenomenally at the tennis grand slam events. We have also reached the Davis Cup final thrice and won the only individual Olympic Medal in the l996 Atlanta games in tennis.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
