News Broadcasting
Trai for cut in DTH revenue share
NEW DELHI: Broadcast and cable regulator Telecom Regulatory Authority of India (Trai) is likely to come to the aid of direct-to-home television services operators in the country by suggesting a two per cent cut in an annual revenue sharing with the government.
Trai, which is increasingly coming in for criticism from the industry for delaying action on various important issues, is also likely to suggest that a clause on ‘must provide’ (making available TV channels to all platforms on a non-discriminatory basis) be first tried out in the DTH sector.
But, point out sources in Trai, a suggestion on the ‘must provide’ clause may come with a rider that to be fair to all it could be made applicable when there are two licensees in the field of DTH or two operators with operational services in the country.
This recommendation, as being anticipated by officials of the information and broadcasting ministry would also go a long way in giving a fillip to the proposed DTH service of Indian pubcaster Doordarshan. The ministry officials also expect that Trai would submit its recommendations on this subject very soon.
The regulator after having studied DTH models globally, has come to the conclusion that such business ventures have long gestation period and, therefore, some relaxation could be given by the government.
A suggestion to the government, which need not necessarily accept all recommendations from the regulator, may be that the annual revenue sharing of 10 per cent be reduced to eight per cent of the adjusted gross revenue. This would mean instead of paying the government 10 per cent on gross revenue, a DTH operator could subtract expenditure incurred on things like transponder leasing, spectrum fee and sale of hardware, if any.
According to the existing DTH guidelines, a licensee shall pay an annual fee equivalent to 10 per cent of its gross revenue as reflected in the audited accounts of the company for that particular financial year within one month of the end of that fiscal.
However, if the government agrees on this recommendation on clipping the revenue share percentage, then DTH operators would have to maintain separate records of all streams of revenue.
Considering that entertainment tax is a state issue and differs from region to region, Trai is likely to suggest that any such tax levied on a DTH service be at par with the prevalent norms in the cable industry and not put at a higher level because of niche-ness of a DTH service.
At the moment, entertainment tax is not levied on a DTH service at most places, but increasingly states like Maharashtra and Uttar Pradesh have woken up to this untapped source of revenue for the state exchequer.
As in the case of FM radio, the regulator is also likely to state, without committing anything, that the government could review the various foreign investment caps put in place for a DTH venture.
As per present DTH guidelines, total foreign equity holding, including FDI/NRI/OCB/FII in the applicant company should not exceed 49 per cent. Within the foreign equity component, foreign direct investment (FDI) is not to exceed 20 per cent. The quantum represented by that proportion of the paid up equity share capital to the total issued equity capital of the Indian promoter company, held or controlled by the foreign investors through FDI/NRI/OCB investments, shall form part of the above said FDI limit of 20 per cent.
Further, the guidelines also state that broadcasting companies and/or cable network companies shall not be eligible to collectively own more than 20 per cent of the total equity of applicant company at any time during the license period. Similarly, the applicant company cannot have more than 20 per cent equity share in a broadcasting and/or cable network company.
Trai sources, however, have pointed out that such recommendations relating to DTH and other industry issues are still being fine-tuned and changes may be effected in the final copy as “its a dynamic process where several concerns are still being addressed.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.








