MAM
HLL launches ‘Taj Mahal Sabse Khaas Contest’
MUMBAI: Over the years Taj Mahal Tea has managed to catch one’s attention with the catchphrase Wah Taj! Its campaign involving tabla player Zakir Hussain was a resounding success. Now Taj Mahal has announced the Taj Mahal Sabse Khaas Contest.
An official release informs that the Sabse Khaas Contest rewards consumers of Taj Mahal in a variety of ways – redemption coupons, tea sets and grand prizes to winners in every city. The consumer after buying a packet of Taj Mahal Tea needs to answer the question what makes Taj sabse khaas? and drop off the answer sheet at select retail outlets. Winners will be rewarded at every retail outlet, which will give away one tea set. And a grand prize winner in every city walks away with diamond jewellery worth Rs 80,000..
Besides these prizes, every purchase entitles the consumer to gift coupons that can be redeemed for discounts on a variety of products. The key draw of the contest is its innovative structure. With prizes being given out at the retail level and mega prizes at the city level, the chances for consumers to win are higher.
Hindustan Lever Ltd. Vineet Taneja general manager marketing – beverages said:“What Taj Mahal Tea has consistently offered to connoisseurs is a quality tea drinking experience. It has firmly entrenched itself as the most special tea in the minds of millions of consumers. With this innovative contest, Taj Mahal Tea aims to reward consumers across the nation.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
