Brands
Foundry launches exclusively on AJIO
Mumbai: Women’s ultra-fast Gen Z fashion brand, Foundry from Cover Story Clothing Ltd (CSCL) has launched and is now live exclusively on AJIO. A direct-to-consumer (D2C) fashion and accessories brand, Foundry offers fresh and affordable fashion.
Foundry, which launched with 1,500 styles, plans to scale it up to 6,000+ styles by next year. In addition, 50 new styles will be launched daily, so customers can have access to the latest fashion trends at attractive and affordable price points.
“Our focus on being first on trend allows us to remain at the forefront of the fashion landscape,” said Cover Story Clothing Ltd CEO & MD Manjula Tiwari. “To satisfy the changing needs of our customers, we are dedicated to consistently extending the scope of our offerings. As India’s most preferred shopping destination for Gen Z fashion shoppers, AJIO was our go-to launchpad for Foundry.”
With its distinctive, bold and stylish offerings, Foundry will be the go-to brand for young trendy shoppers across India. CSCL launched India’s first homegrown fast fashion brand, Cover Story back in 2016 and a lifestyle brand for modern Indian women, Ancestry in 2018.
Commenting on the launch, AJIO CEO Vineeth Nair said, “Over time, affordable fast fashion has been gaining momentum, especially among young shoppers with high style quotient. We’re excited to launch Foundry exclusively on AJIO and help bring to the customers affordable fashion that is trend-first and appeals to the young shoppers.”
Foundry’s impressive collection of fashion basics, including top wear, dresses, bottom wear, co-ord sets and outerwear are a must have for every fashion-forward shopper. To complete the look, the brand also delivers a wide selection of accessories including jewellery, caps and hats, bags, phone cases, hair accessories, scarves, and socks. With this diverse collection, Foundry empowers individuals to direct their unique and confident look for any occasion.
Foundry joins AJIO’s strong portfolio of international and homegrown brands offering customers a vast variety of handpicked and curated fashion styles. Over the years, AJIO has become one of the most popular fashion destinations and has witnessed multi-fold growth in active customer base and traffic.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
