Ad Campaigns
Lenovo India’s new consumer brand campaign unlocks the power of tech
Mumbai: Lenovo, the global technology powerhouse, has launched an all-new brand commercial as part of its recently released campaign with the primary objective of enhancing its preference among potential customers. The campaign showcases Lenovo’s range of products highlighting its key features.
The campaign aims to integrate all of Lenovo’s consumer portfolios under its master brand – Legion, Yoga, and IdeaPad and establish Lenovo as a frontrunner in the realm of innovative technology in consumer minds. The campaign slogan “You’ll wish everything was a Lenovo” highlights Lenovo’s cutting-edge features like Smart Login with Infrared Camera, Military Grade Durability, and High-Performance Cooling with Lenovo Coldfront Technology.
Lenovo India marketing director Chandrika Jain commented, “Our Masterbrand campaign signifies Lenovo’s commitment to Smarter tech to all. The underlying message is simple– once you have experienced Lenovo’s technology, there’s no going back. We aspire to be the go-to choice for consumers seeking top-notch features in their products”
The campaign targets a wider audience, particularly Gen Z and millennials, to position Lenovo as a benchmark for exceptional performance and innovation in the mainstream tech category.
“When it comes to really good tech, there’s nothing that beats Lenovo. So much so that once you’ve experienced Lenovo, there’s really no going back. And we used this truth to craft a fun, contemporary campaign around the rallying cry – You’ll wish everything was a Lenovo.” stated, Leo Burnett GECD Mayuresh Dubhashi.
The campaign builds Lenovo’s consumer brand with a direct approach to gain preference and augment its premium market share.
Customers can also avail an unbeatable opportunity to purchase a new Lenovo product or upgrade their existing one at a remarkable value with Lenovo’s Festive Offers. There are consumer-friendly EMI schemes, ten per cent cashback in partnership with select banks, and exchange benefits of up to Rs. 10,000. Also, for just Rs. 2,999, customers can secure a three-year onsite warranty, three years of premium care, and three years of Accidental Damage Protection.
With this campaign and offers Lenovo will be able to build stronger recall among millennials and Gen Z audiences.
Catch the latest ad films here:
Lenovo Legion | Play it cool
Lenovo Tab P12 | Juggle 4 tasks at once
Lenovo Yoga | Unlocks in a jiffy
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
