Ad Campaigns
Cornitos unveils #CornyTheCrazyCricketFan campaign
Mumbai: Cornitos, the renowned brand of Greendot Health Foods Pvt. Ltd., is thrilled to present the #CornyTheCrazyCricketFan campaign, featuring their wild new mascot, ‘Corny – the uncooperative Chimp.’
This unique campaign captures Corny’s unwavering passion for cricket, his struggles to enter the stadium, and his enduring spirit to support his favourite team, all while hoping for a chance to experience the World Cup live. The campaign is currently live on all Cornitos’ social media platforms.
The #CornyTheCrazyCricketFan campaign comprises three teaser films and one campaign launch film. It begins by portraying Corny’s challenges in gaining stadium access, which leads to moments of desperation, persuasion, and other comical attempts. As the narrative unfolds, it captures Corny’s frustration at being denied entry and the heart-warming support he receives from his dedicated ‘Corny Army’ as they rally behind the rallying cry, “Let Corny In.”
Corny’s relentless pursuit of the Cricket World Cup embodies the essence of determination and the unwavering pursuit of dreams. It’s a story of resilience, illustrating how one chimpanzee’s indomitable spirit can inspire an entire community. The campaign concludes by inviting support from around the world to help Corny achieve his dream of witnessing the World Cup first-hand.
Greendot Health Food Pvt Ltd, Cornitos head of marketing Manoj Singh shared his thoughts on the campaign, stating, “Cricket is one of the most beloved sports in India, and fans eagerly anticipate every match. While not everyone can attend in person, their spirits remain high, and they continue to cheer for their team in every way possible. This sentiment is beautifully portrayed in the campaign, and we hope that Corny, and anyone who shares a similar dream, will get the opportunity they deserve soon. As a brand, we wholeheartedly support their passion.”
As Corny takes the snacking world by storm, stay tuned for more wild and unpredictable adventures with the lovable chimp.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
