Animation
‘The Incredibles’ videogame announced
MUMBAI: Pixar Animation Studios and Disney Interactive has announced the release of The Incredibles videogame, based on the movie with the same title.
“Matching the creative minds at Pixar Animation Studios and the game development talents at THQ’s Heavy Iron Studios has produced one of this year’s most exhilarating and action-filled video games,” said The Incredibles film producer John Walker.
After the outstanding success of the Finding Nemo videogames, I’m thrilled to see another example of great synergy on every level between Disney, Pixar and THQ,” said Buena Vista Games senior vice president and General Manager Graham Hopper. “Like the film, The Incredibles videogame is certain to be a huge hit this holiday season with consumers of all ages.”
THQ senior vice president, worldwide marketing, Peter Dille said, “We’ve created a campaign that targets the broad market of videogame players through TV, print, online, radio, in-theater advertising, and numerous promotional partnerships with both the theatrical release and the first party hardware publishers.”
MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.
Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.
At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.
For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.
Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.
With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.
