Event Agencies
Messe Stuttgart enters Indian market with the launch of DIDAC Skills
Mumbai: Messe Stuttgart, a name synonymous with excellence in the international trade fair and exhibition industry, is poised to leave an indelible mark on the Indian business landscape with its formal entry into the Indian market. Drawing from a storied 80-year history in Germany, Messe Stuttgart brings with it a legacy of trade fairs and exhibitions that have been instrumental in fostering business growth, knowledge exchange, and international collaborations across various industries. The company announced its Indian foray in a gala launch ceremony graced by Honourable Minister of Skill Development and Entrepreneurship (Maharashtra) Mangal Prabhat Lodha as the chief guest along with other key dignitaries, consulates, ambassadors, and business tycoons.
The company’s expansion into the Indian market includes the launch of its subsidiary, Messe Stuttgart India, as well as the introduction of three flagship events. These exhibitions are set to revolutionize the way business is conducted in India. MOLDEX, the International Fair on tools, patterns, and mould making, and FASTNEX, the international trade fair for the fastener and fixing industry, are slated to showcase cutting-edge innovations and facilitate both domestic and international exposure for businesses across India.
“We are gathered here today to celebrate the launch of Messe Stuttgart India and the launch of DIDAC Skills, initiatives that will collaborate closely with the citizens of Maharashtra and the Government of Maharashtra. India and Germany share a special bond, with our two nations having much in common. Germany has long been a friend to India, and its expertise in machinery and technical fields is renowned. The fact that Germany is bringing a skills exhibition to India reflects its goodwill and intention. India has a vast workforce, and we need robust support for skill development. Through this new collaboration, together, we aspire to elevate exhibitions and skills development to new heights and attract a larger audience. We come with genuine intentions, a commitment to transparent working, and a long-term vision. We aim to work in close partnership with the government, supporting our students and contributing to their future success.” said Shri Mangal Prabhat Lodha, Honourable Minister of Skill Development and Entrepreneurship (Maharashtra).
“We are thrilled to bring Messe Stuttgart’s legacy of excellence to the dynamic Indian market. Our entry into India signifies the beginning of a new era in the world of trade fairs and exhibitions. With Messe Stuttgart India, the possibilities are endless, and we are dedicated to making a significant impact on business, education, and skill development in India,” said Messe Stuttgart CEO Roland Bleinroth.
Messe Stuttgart’s history in the trade fair industry is one of global acclaim. With a strong foothold in Europe, the company has consistently demonstrated its prowess in orchestrating over 60 successful trade fairs of which 40 are the organisation’s own shows and 100 exhibitions each year that drive industry development and innovation. Messe Stuttgart now brings this rich history and a reputation for excellence to India.
LogiMAT India, a satellite show of LogiMAT Stuttgart, is another feather in Messe Stuttgart India’s cap. It is the world’s largest Intralogistics exhibition and will serve as a hub for the entire logistics community, including intralogistics, transportation management, warehousing, supply chain solutions, and automation. Supported by Invest India, LogiMAT India is poised to drive innovation and excellence in the logistics industry.
Messe Stuttgart India has taken a significant step in its journey by acquiring DIDAC India, Asia’s largest and India’s sole Exhibition and Conference for Education and Skilling Resources. This strategic acquisition is a testament to Messe Stuttgart India’s commitment to fostering growth and collaboration in the education and skilling sector.
In addition, Messe Stuttgart India is excited to introduce DIDAC Skills, a specialised offshoot that will focus exclusively on skill development for India’s youth. DIDAC Skills is envisioned as a platform that bridges the gap between education and employability by showcasing the latest advancements, training programs, and opportunities in various technical fields.
Looking to the future, Messe Stuttgart India is committed to revolutionizing the world of trade fairs and exhibitions in India. The company’s vision includes providing growth opportunities for businesses, fostering domestic and international collaborations, and creating a dynamic platform for knowledge exchange and innovation.
“As we set foot into the dynamic Indian market, we bring with us not just our legacy but a promise of transformation. Messe Stuttgart’s shows are more than just events; they are catalysts for industry growth and innovation. We are here to stay, and we are here to make a difference. Our shows are poised to be game-changers, ushering in a new era of opportunities, collaborations, and progress in the industry.” Messe Stuttgart India managing director, and CEO Sachin Patil.
Messe Stuttgart’s entrance into India is a momentous occasion that heralds a new era of growth, collaboration, and innovation. The company’s impressive history and global reputation make it a formidable addition to India’s business landscape, with a vision that extends far beyond today.
Event Agencies
Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
