MAM
EuroNews enters Asia through Eutelsat partnership
MUMBAI: European news channel EuroNews is now available in Asia. It is being broadcast with two signals in Asia through Eutelsats W5 satellite.
EuroNews has seven language versions including English. This new satellite coverage will allow EuroNews to conclude agreements with cable and satellite
operators and to be part of various national offers. It has signed an initial agreement with Zee’s DTH platform Dish TV, which will offer its subscribers EuroNews in all the seven languages.
EuroNews has also requested broadcasting authorisations from SARFT (the State Administration of Radio, Film and Television), Chinas audiovisual authority.
EuroNews chairman and CEO Philippe Cayla said, “Thanks to this agreement with Eutelsat, a long-term partner, EuroNews is to be broadcast in Asia, completing its geographical coverage, having now a worldwide distribution. The Asian continent will offer EuroNews new financial revenue opportunities through advertisement and distribution contracts. EuroNews will bring its European perspective to this part of the world where the will to development of exchanges with Europe is very much in process.”
Eutelsat chairman and CEO Giuliano Berretta said, “Eutelsat is delighted to be accompanying the international expansion of EuroNews that launched over ten years ago in Europe, North Africa and the Middle East through our Hot Bird satellite neighbourhood. This new agreement for capacity on our W5 satellite is a milestone in the development of EuroNews and we are very proud to be the channels chosen partner for its expansion into India and the Far East, including China.”
EuroNews was launched in January 1993. It claims a daily viewership of eight million homes in Europe. Every 30 minutes, EuroNews provides a constantly updated bulletin containing coverage of the day’s top news, sport, business and European affairs, together with a weather forecast. EuroNews also brings a wide range of current affairs and lifestyle features including cinema, science, fashion.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
