GECs
MTV signs digital music store agreement with Loudeye
MUMBAI: Loudeye which provides business-to-business solutions has announced a new multi-year agreement with MTV whereby MTV will launch two new online music stores in Italy and Spain powered by Loudeye’s OD2 services.
Loudeye currently powers MTV digital music stores in the UK, France, Germany, Italy and the Netherlands. Through Loudeye’s OD2 services, MTV will launch custom-branded online music stores that will feature access to high quality legal music downloads. The stores will also feature localised content specific to each country.
MTV Networks Europe senior VP strategy and development graham saxton said, “We are delighted to have renewed our successful partnership with Loudeye’s OD2 services, an affiliate of nearly four years, during which time we have witnessed a period of significant growth in the digital music market. Through our partnership with OD2, and the expanded agreement we are able to ensure MTV is at the forefront of key music markets across Europe.”
MTV Europe claims to be Europe’s largest 24-hour music television network. It reaches more than 119 million households in 48 territories via terrestrial, cable,satellite, digital, and broadband.
