MAM
BBC World Service Hindi’s annual radio drama explores media race
MUMBAI: This year BBC World Service Hindi’s annual radio drama Race is a three-part look at how the market forces are dictating news content and journalism, specifically in the electronic media.
Written and produced by playwright and BBC Hindi service head Achala Sharma, Race explores how crime, sex and sensation have largely pushed development and human interest out of the news agenda. here. Explaining the theme behind this year’s play Sharma said: “Towards the end of each year I try to project the topical issues that affect the lives of everyone. In this year’s play I highlighted the media and how its competitive nature can edge out fact.”
Race will be aired in three parts on 25 December, 26 December and 27 December at 6.30 am and 7.30pm. It can also be heard on bbchindi.com BBC Hindi broadcasts four times a day at 6.30 am, 8 am, 7.30 pm and 10.30 pm and is available on short wave and medium wave radio transmitters and through cable television. Hindi speakers across the world can access BBC Hindi programmes in text and in audio at www.bbchindi.com.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
