Brands
adidas, Arsenal and Maharishi collab to bring together authentic streetwear
Mumbai: adidas and Arsenal have launched a limited-edition range with London fashion brand and streetwear giant, Maharishi. The collection brings together London-centric streetwear and adidas performance to one of London’s most iconic clubs.
Combining the best in adidas pre-match and travel wear with Maharishi’s utilitarian aesthetic, Arsenal’s club identity is artfully blended in to create a unique and modern uniform, which also features an adidas GORE-TEX jacket and pant giving ultimate performance for active sports and lifestyles.
The supporting campaign showcases Arsenal and Maharishi’s shared values of togetherness and community whether that’s at home, on the street or on the pitch. It features Arsenal players Declan Rice, Reiss Nelson, Emile Smith Rowe and Manuela Zinsberger.
The collection, designed in collaboration between adidas and Maharishi, displays a bespoke camouflage pattern ‘DPM: Bonsai Dragon Scales’ inspired by the forthcoming Lunar Year of the Dragon.
The range, which includes a pre-match jersey, anthem jacket, short and socks, as well as off pitch pieces including a hoodie, tee and pant, is designed in line with Maharishi’s use of powerful mythological creatures which exist throughout their collections and is combined with Arsenal’s rich heritage. The pieces are detailed with embroideries and prints celebrating the club icons of the cannon, and a new incarnation of the club mascot, Gunnersaurus.
Reiss Nelson, who appears in the promotional campaign, said, “This range is the perfect mix of Arsenal, Maharishi and adidas – it looks fresh, and as a big fan of Maharishi I’m excited for the club to be linking up with brands that are authentically part of London’s culture. I know our supporters will really like this collaboration too.”
Maharishi founder Hardy Blechman said, “As an Arsenal fan, it’s an absolute honor to collaborate on this range. It combines the very best in adidas performance, with the streetwear aesthetic of Maharishi. Since 1994 we’ve taken a pacifist approach to military-grade utilitarian design, representing camouflage as a symbol of nature and art, and it is something we’re proud to apply in the design of this adidas and Arsenal collection. We can’t wait to see it on the players, and hope it is well received by supporters.”
The collection will be worn by both the men’s and women’s team from tomorrow, 28 October when Arsenal will warm up in the jersey and walk out in the jacket ahead of their Premier League game against Sheffield United at Emirates Stadium.
The range will be extremely limited in quantity and available across adidas.com, https://www.adidas.co.in/arsenal, in-store, at Arsenal official club stores, Arsenal Direct, Maharishistore.com and selected retailers from today. For more information, follow @adidasfootball on Instagram and Twitter, or visit www.adidas.com, as well as www.arsenal.com.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
