IPTV
Mircosoft and CinemaNow bands to stream films via web to TV
MUMABI: MSN TV – the TV arm of Microsoft has partnered with video-on demand service CinemaNow to stream films from the web to the television.
MSN TV had introduced the set-top box MSN TV 2 in October 2004, which fuses web access with TV viewing for dial-up and broadband users.
This new service is expected to be made available to MSN TV 2 subscribers by spring 2005 as part of a free automatic upgrade. This would include support for Microsoft windows media 10 Digital Rights Management technology to ensure that customers can play windows media-protected content.
Microsoft MSN TV general manager Sam Klepper said, “We know people prefer to watch movies and videos in the comfort of their living rooms rather than being tied to their computer screens.”
The MSN TV 2 Internet & Media Player enables broadband home-networked subscribers to the MSN TV service to receive digital video, music and photo files on the television through a home network, and also provides e-mail and Internet access via a TV set.
CinemaNow plans to tap the MSN TV 2 Internet & Media Player’s video streaming capabilities to deliver windows media-compatible movies and television programming from the Internet to consumers’ television sets.
CinemaNow provides authorized downloading and streaming of feature films via the Internet with content partners including major distributors such as 20th Century Fox, Disney, MGM, Miramax, Sony and Warner Bros.
Swift TV, India’s rapidly growing Free Ad-Supported Streaming Television (FAST) platform, has partnered with Hoichoi, the leading destination for Bengali and Hindi entertainment, to deliver premium regional content absolutely free.
With 800K+ downloads and 130+ live channels in 12+ languages, Swift TV offers an extensive catalog of movies, shows, and live entertainment. This collaboration brings Hoichoi’s acclaimed Bengali and Hindi originals, movies, and series directly to the Swift TV app, at no extra cost.
A major highlight is the exclusive Hoichoi Live Channels—a first-of-its-kind innovation in FAST streaming. The Bengali Hoichoi Live Channel is available internationally (except India), while the Hindi channel is accessible worldwide, including India. This positions Swift TV as the go-to destination for regional entertainment across India, the US, and Canada.
“We’re thrilled to bring Hoichoi’s exceptional content to our audiences,” said a Swift TV spokesperson. “Our bespoke Hoichoi Live Channels set new benchmarks for free, high-quality regional entertainment.”
For Hoichoi, the partnership opens doors to the FAST ecosystem, expanding its reach beyond SVOD audiences while staying true to its mission of celebrating Bengali narratives.
With top partners like Viacom18, Zee, Pitaara, Republic TV, and Bloomberg Originals, Swift TV continues to strengthen its premium content lineup.
Download the Swift TV app today Swift Tv and enjoy Hoichoi’s world-class Bengali and Hindi entertainment—free, accessible, and tailored for every mood, in your language, on your terms.
