English Entertainment
ZTE to provide ‘triple play’ for Atlas in Delhi
MUMBAI: World-class television over IP (TVoIP) and high-speed broadband Internet access will be just some of the services available in the NCR region of Delhi, India, following an agreement reached between ZTE, China’s leading telecommunications manufacturer and Atlas Interactive (India) Private Limited.
According to ZTE officials the strategic alliance, expected to be worth more than one billion rupees, involves supplying and commissioning a TVoIP network as the foundation for a range of triple play (voice, video and data) services for subscribers.
ZTE VP Fang Rong says, “This deal will create for India a centre of excellence in service delivery to customers that will be the envy of much of the rest of the world and we are very proud to be working with Atlas to achieve it.”
According to an official release from ZTE, equipment has already arrived for deployment and commissioning. Combined with the Atlas “netTV” technology, it will produce a solution that is able to deliver video on demand, broadcast TV, music, video conferencing, SMS, email, web, intranet access and data at broadband access speed. Installation will take place around Gurgaon, Faridabad, Ghaziabad and Noida and the service will be launched in the coming months.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
