MAM
Intl Hockey Federation signs sponsorship deal with ABN Amro
MUMBAI: Global bank ABN Amro has signed a four year agreement with the International Hockey Federation (FIH). ABN Amro will be the title sponsor of the Men’s Champions Trophies in 2008, 2009 and 2010.
ABN Amro is the fourth WorldHockey partner, joining Ata Holding, BDO International and Samsung. A part of the agreement is that ABN AMRO is the title sponsor of the three earlier mentioned events.
Furthermore the partnership includes that ABN Amro will be the title sponsor of the WorldHockey Magazine programme in 2007 and involves the bank in all of FIH’s 29 events over the four-year period.
FIH president Els van Breda Vriesman says, “This agreement is a major step forward for us. ABN Amro is, like FIH, an organisation present on all continents and in nearly all of our hockey countries. They are very proactive in making all of their sports sponsorship work for both parties, not just in hockey and I am sure, together with FIH’s other partners, ABN AMRO will add major value to continue to professionalize FIH’s major events.”
Being WorldHockey partner of the FIH, ABN AMRO will strengthen its position in the international hockey world. The bank is looking to achieve a better position in strong hockey countries like Pakistan and India and being title sponsor of major FIH events will be beneficial in achieving this goal.
ABN Amro is sponsor of different teams in the Dutch national league and supports 70 hockey clubs in Netherlands. Hockey is a sport with respect, integrity, teamwork and professionalism: the key factors of ABN Amro.
The new FIH sponsor structure exists since 1 January 2007 of a group of top tier sponsors, the WorldHockey partners, and a group of official suppliers. All WorldHockey partners are allocated to different tournaments, including the rights as a title sponsor and advise the FIH about their preference in finding the best location for the FIH events.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
