MAM
Wondrlab elevates dynamic content focus with Dimple Dugar as head
Mumbai: Wondrlab foremost platform-first global digital network, has today announced the appointment of Dimple Dugar as dynamic content head for the network. This strategic move aligns with Wondrlab’s mission to drive dynamic or fast content production and reinforces its commitment to pioneering marketing solutions in the ever-evolving media landscape.
With over 16 years of experience, Dimple is a seasoned filmmaker and producer. She’s known for creating fast contextualised content at scale, which is the need of the hour in today’s dynamic marketing and content industry. Prior to joining WL, she has worn multiple hats from being an entrepreneur to corporate stints including creative director, head of content & production, brand solutions, (Sn. consultant) First post-Studio, Network 18.
Wondrlab co-founder and managing partner Rakesh Hinduja said, “Recognising the paramount importance of dynamic and fast-evolving content in today’s marketing landscape, we are excited to welcome Dimple to our team. Her extensive experience in Dynamic content and production will be a driving force in propelling our content strategies to the next level. We welcome her and look forward to a fruitful partnership as we navigate the ever-changing dynamics of the content world.”
Wondrlab the newly appointed dynamic content head Dimple Dugar commented, “It is an exciting opportunity to be working with Wondrlab, and I look forward to the challenges and opportunities Wondrlab will offer me. Currently, the company is India’s first marketing tech network and has many renowned clients on board. I am looking forward to developing the Dynamic content part to expand the existing business of Wondrlab and hope to bring in a more structured approach to its entire business ecosystem.”
Dimple Dugar’s appointment is set to inject fresh creativity and innovation into Wondrlab’s Dynamic content strategy and production, marking a significant milestone in the company’s ongoing journey of transformation and growth.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
