MAM
Star scoops 40 awards at 2005 Promax & BDA Awards
MUMBAI: A grand total of 40 awards, that’s the score that Star managed at the 2005 Promax & BDA Awards held in New York, USA with a total of 15 World golds, 13 World silvers and 12 World bronzes.
The awards bagged varied across categories, including World gold awards in branding and image (Star Movies), marketing presentation in print and packaging (Star Chinese Movies), Art direction & design in public service announcement (Star Plus), directing (Channel [V] India), promotional items (Star World) and image print (Star Group).
Star COO Steve Askew said, “Star’s accomplishment at Promax & BDA in recent years clearly reflects the creativity and dedication of our creative teams, and accentuates again the breadth and depth of our design talents. These international awards also reconfirm Star’s leadership in setting the standards for the television industry across Asia.”
The Promax & BDA Awards are for promotion and marketing professionals as well as for design contributions in the broadcast media industries and electronic media.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
