MAM
Shemaroo celebrates Valentine’s Day with romantic DVD collection
MUMBAI: Valentine’s day is just round the corner. Shemaroo has released a collection of a two DVD collection carrying special love songs.
Thecollection called I am in love comes in two volumes. The first volume has some of the greatest romantic hits while the second volume has some of the greatest romantic duets.
All songs that have been chosen strung together can be distinctly remembered for the way the actors and actresses made viewers visualise the beauty in melody. Hence, instead of just listening to them, it will be an experience that the viewers can watch and enjoy with these DVDs.
The first DVD has melodies from films like Bobby (Main Shayar To Nahin), Blackmail (Pal Pal Dil Ke Paas) Kabhi Haan Kabhi Naa (Ae Kaash Ke Hum Hosh), last year’s hit from Murder (Bheege Hont Tere) and many others that are still watched and enjoyed. The songs capture the change in the idea of romance across generations. While Bobby’s songs were the rage of its generation, Murder’s songs present the more unabashed view of today.
For those looking for a gift straight from the heart this Valentine’s, Shemaroo also has special collection of Valentine VCDs too. There is Tumhare Liye, a collection of love songs.
There is also a You are my Valentine twin VCD pack. Specially packaged in a red rectangular pack, the first VCD contains classic romantic hits while the second VCD contains romantic hits from newer films.
In addition there is Magic of love. This consists of three film VCDs in one pack – Pardes, Yaadein and Hum Dil De Chuke Sanam.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
