DTH
Murdoch pitches for speedy DTH clearance
NEW DELHI: News Corp chairman Rupert Murdoch today held one of the longest meetings with a representative of the Indian Government, information and broadcast minister Jaipal Reddy, towards the end of his five day visit.
At the end of the over one hour meeting at Shastri Bhavan, Murdoch’s message was clear – Let’s get the DTH cart moving faster.
Briefing journalists after the meeting, Reddy said that Murdoch did request for “expeditious clearance” of Space TV DTH application.
The application for a DTH license of Space TV, 80:20 joint venture between Tata Sons and Star Group, has been pending with the I&B ministry for over eight months now. Other ministries like home and finance have cleared the application.
Interestingly, Murdoch referred to pubcaster Doordarshan’s free DTH service and praised the way it has progressed.
At the moment, apart from DD Direct Plus, the only other DTH service beaming is Dish TV, 20 per cent owned by Zee Telefilms.
According to Reddy, Murdoch spoke at length on the global, technological revolutions during the meeting, as also the China market vis-?-vis India.
As per information available, Murdoch reiterated his stand on the need to further liberalise FDI norms in some sectors like media.
A similar pitch was made during a meeting with Prime Minister Manmohan Singh yesterday.
Murdoch also met up with telecom and IT minister Dayanidhi Maran. The media baron flies out of India tomorrow morning after what has been described as “a successful Indian tour.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
